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  • Pizza Hut Crowned Best Social Brand By UK Young ConsumersTue, 04/22/2014 - 19:00

    Pizza Hut is the brand considered most capable of building and maintaining relationships with young consumers in the United Kingdom on social media platforms, the Social Brands 100 Youth Ranking from social brand agency Headstream shows, as reported by The Drum.

    Greggs, Play.com, Waterstone’s, and Krispy Kreme were the other four brands ranked in the top five. Others in the top 10 included Pepsi Max, Comic Relief, Warburtons, Starbucks, and McCain. These all polled ahead of Amazon, YouTube, and Google, which were ranked among the top 100 brands on social media.

    Headstream’s ranking, which was created following a review of the Facebook, Twitter, and Google+ profiles of brands that are most popular with users age 18-24, revealed younger consumers love brands that deliver relevant and honest content. Users want to build relationships with brands that understand their needs, interests, values, and behaviors, and develop their content based on these considerations, says Steve Sponder, managing director of Headstream.

    Sponder explained the failure of Amazon, YouTube, and Google to win the hearts of young consumers with the “important and relevant” role they already play in their everyday lives. Although these three brands enable a social presence for most of the brands ranked within the top 100, they themselves are not considered brands that provide an outstanding social experience, he said.

    Despite being ranked sixth overall by users, Pepsi Max was the most successful brand on Facebook alone, where content is a key prerequisite for strong user engagement. WHSmith was the best performing brand on Twitter, which was credited for the broadcasts to its followers and its customer service, while Greggs came first on Google+.

    What’s your top social brand?

  • Superhero Dispute Puts Joint Trademark Ownership Under The SpotlightFri, 04/18/2014 - 19:00

    DC Comics and Marvel made headlines this week after British author Graham Jules accused the two publishers of banning the use of the word “superhero” by opposing his attempt to trademark the title of his book, ‘Business Zero to Superhero.’ While the case is nothing more than a pure trademark wrangle, it draws attention to the issue of the joint ownership of trademarks, the World Trademark Review (WTR) suggests in a blog post.

    The two comic book publishers jointly obtained trademark rights for the words SUPER HERO and SUPER HEROES in 1979, before renewing the marks in 2006. The issue has put Jules in a position he described as “fighting or scrapping the entire book” in a press statement released last week.

    Although the dispute has grabbed the public’s attention, as it pitches two globally successful companies against a smaller, independent one, the less frequent occurrence of joint-owner trademarks is also worth noting.

    David Weild of Edwards Wildman Palmer noted to WTR that conceptually the phrase “joint trademark” is an oxymoron, because by definition a trademark indicates a single source., Robert Cumbow of Graham & Dunn added that a joint trademark is more of a co-existence than a co-ownership. .

    Brands wishing to follow in the footsteps of DC and Marvel are advised to pursue a co-branding agreement, rather than a jointly-owned registration, Cumbow says. If two companies want to jointly own a trademark, they should create an entity for that purpose, register the mark on its behalf, and then arrange the use of the trademark through license agreements, he says.

    Would you consider sharing a trademark with a competitor?

  • The Latest NgTLD Updates from CorsearchThu, 04/17/2014 - 21:50

    New gTLDs Launched

    Minds + Machines Sunrises (.FISHING, .VODKA, .RODEO, .COOKING, .HORSE, and .COUNTRY)

    Further to the recent announcement that registry operator Minds + Machines was to launch its new gTLDs .FISHING, .VODKA, .RODEO, .COOKING, .HORSE, and .COUNTRY, we can now confirm the full launch schedule as follows:

    Sunrise Opens

    Sunrise Closes

    Sunrise Type

    Landrush Opens

    Landrush Closes

    General Availability

    15-Apr-14
    (21:00 GMT)

    15-Jun-14
    (16:00 GMT)

    End Date Sunrise
    (not first-come, first-served)

    15-Apr-14
    (21:00 GMT)

    15-Jun-14
    (16:00 GMT)

    01-Jul-14
    (16:00 GMT)

    During the Sunrise period, trademark rights holders may register their domain names provided that the term applied for is in the Trademark Clearinghouse (TMCH), with multiple applications for the same domain resulting in an auction.

    During the concurrent Landrush period, domains will be available to the public and non-trademark holders with multiple applications for the same domain also resulting in an auction. Domains registered under the Sunrise period will take priority over Landrush applications for the same name.

    IDNs are available in German, Spanish, and French characters.

    United TLD (Rightside Registry) – .KAUFEN and .CONSULTING

    Registry operator United TLD has announced the launch of the next of its new gTLDs, .KAUFEN and .CONSULTING, as follows:

    Sunrise Opens

    Sunrise Closes

    Sunrise Type

    Landrush Opens

    Landrush Closes

    General Availability

    16-Apr-14

    16-Jun-14

    End Date Sunrise (not first-come, first-served)

    25-Jun-14

    14-Jul-14

    23-Jul-14

    All phases open and close at 17:00 UTC.

    During the Sunrise Phase, trademark rights holders may register their domain names provided that the term applied for is in the TMCH, with multiple applications for the same domain resulting in an auction.  The initial term of registration for a domain is one year.

    Anyone may register a domain name during the Landrush period, with multiple applications for the same domain also resulting in an auction and domains will be available to register on a first-come, first-served basis upon commencement of General Availability.

    During Landrush and General Availability, domains may be registered for 1-10 years.

    IDNs are available for .KAUFEN in French, Spanish, and German characters.

    .BEST

    Registry operator BestTLD Pty Ltd has announced that the Landrush phase for its new gTLD .BEST, scheduled to run from 21 to 28 May 2014, has been cancelled.

    The updated launch schedule is now as follows:

    Sunrise Opens

    Sunrise Closes

    Sunrise Type

    General Availability

    17-Apr-14 (16:00 UTC)

    19-May-14 (16:00 UTC)

    Start Date Sunrise (first-come, first-served)

    21-May-14 (16:00 UTC)

    Domains must be registered for a minimum of two years during the Sunrise period.

    IDNs are available in German characters.

    Donuts Sunrises

    Registry operator Donuts has announced details of its next TLDs to launch into Sunrise on 22 April 2014 as follows:

    New gTLD

    General Availability (Standard Registration) Pricing

    Sunrise Opens

    Sunrise Closes

    Sunrise Type

    Early Access Program (EAP) Day 1

    General Availability

    .FISH

    USD 20

    22-Apr-14

    21-Jun-14

    End Date Sunrise (not first-come, first served)

    25-Jun-14

    02-Jul-14

    .REPORT

    USD 13

    .VISION

    USD 20

    The following Internationalized Domain Names (IDNs) are available for Donuts new gTLDs:

    • English, French, and Spanish in all Latin TLDs, except for German
    • English, French, Spanish, and German in the German TLDs
    • English and Chinese only in the Chinese IDN TLDs

    .SAARLAND

    Registry operator dotSaarland GmbH has announced the launch of its new gTLD .SAARLAND as follows:

    Sunrise Opens

    Sunrise cCoses

    Sunrise Type

    Founders Program Opens

    Founders Program Closes

    Landrush Opens

    Landrush Closes

    General Availability

    18-Jul-14 (10:00 UTC)

    15-Sep-14 (10:00 UTC)

    End Date Sunrise (not first-come, first-served)

    18-Jul-14 (10:00 UTC)

    16-Aug-14 (10:00 UTC)

    23-Sep-14 (10:00 UTC)

    22-Oct-14 (10:00 UTC)

    30-Oct-14
    (10:00 UTC)

    During the Sunrise Phase, trademark rights holders may register their domain names provided that the term applied for is in the TMCH, with multiple applications for the same domain resulting in an auction.

    The registry also intends to open the Sunrise Period to other rights holders from Saarland, such as publicly registered companies and associations, as well as statutory corporations or institutions, wherein eligible parties will be able to apply for domain names corresponding to their marks and/or registered/statutory names. Sunrise applications for strings listed in the TMCH will have precedence over any other Sunrise applications, and applications from statutory entities will have precedence over those of companies and associations.

    A Founders Program will be available, wherein premium domains of general interest will be available to those registrants willing to commit to using such domains in a way that benefits the regional community. However, domains will not be allocated until the end of the Sunrise Period, and Sunrise applications will take precedence over those submitted under the Founders Program. Founders Initiative applications will be evaluated by an independent panel established by dotSaarland e.V.

    During the Landrush phase, domains will be available to all, however priority will be given to registrants based in the Saarland region. Multiple applications for the same domain will result in an auction, but local applications will have precedence over other Landrush applications.

    Domains will be available to allon a first-come, first-served basis under General Availability.

    IDNs will be available in German characters.

    New gTLDs Currently Running

    The top five new gTLDs by volume as of 16 April are as follows:

    New gTLD Domains Registered
    .GURU 49,873
    .BERLIN 45,416
    .PHOTOGRAPHY 32,076
    .EMAIL 22,235
    .LINK 20,050

    A total of 538,093 new gTLDs have been registered to date (Source: DI PRO).

    Closing Soon

    The NgTLDs listed below have Launch phases closing soon. Please submit your applications one–two days before the close of the applicable period to ensure the timely completion of your order.

    Launch Phase New gTLD Closing Date
    Sunrise/Landrush .WED 18-Apr-14
    Sunrise .NAGOYA 19-Apr-14
    Sunrise .BOUTIQUE 19-Apr-14
    Sunrise .BARGAINS 19-Apr-14
    Sunrise .ZONE 19-Apr-14
    Sunrise .CHEAP 19-Apr-14
    Sunrise .AGENCY 19-Apr-14
    Sunrise .IMMOBILIEN 21-Apr-14
    Sunrise .NINJA 21-Apr-14
    Landrush . 中文网 (xn--fiq228c5hs) – Chinese for “Chinese network” 24-Apr-14
    Landrush .在线 (xn--3ds443g) – Chinese for “online” 24-Apr-14
    Sunrise .WATCH 26-Apr-14
    Sunrise .COOL 26-Apr-14
    Sunrise .REVIEWS 28-Apr-14
    Sunrise .FUTBOL 28-Apr-14
    Sunrise .SOCIAL 28-Apr-14
    Landrush .BUILD 28-Apr-14
    Sunrise .WIEN 30-Apr-14
    Landrush .KIWI 30-Apr-14
    Landrush .CLUB 01-May-14
    Sunrise .QPON 02-May-14
    Sunrise .WORKS 03-May-14
    Sunrise .EXPERT 03-May-14
    Sunrise .WIKI 05-May-14
    Landrush .DEMOCRAT 05-May-14
    Landrush .DANCE 05-May-14
    Landrush .LUXURY 09-May-14
    Sunrise .FOUNDATION 10-May-14
    Sunrise .EXPOSED 10-May-14
    Sunrise .VACATIONS 17-May-14
    Sunrise .VILLAS 17-May-14
    Sunrise .FLIGHTS 17-May-14
    Sunrise .CRUISES 17-May-14
    Sunrise .RENTALS 17-May-14
    Sunrise .VOTING 17-May-14 (00:00 UTC)
    Sunrise .BEST 19-May-14
    Landrush .IMMOBILIEN 19-May-14
    Landrush .NINJA 19-May-14
    Sunrise .XYZ 20-May-14
    Sunrise .WANG 21-May-14
    Sunrise .机构 (xn--nqv7f) – Chinese for “agencies/institutions” 22-May-14
    Sunrise .संगठन (xn--i1b6b1a6a2e) – Hindi for “organization/sangathana” 22-May-14
    Sunrise .орг (xn--c1avg) – Russian for “organization/org”) 22-May-14
    Landrush .WIKI 22-May-14
    Sunrise .CONDOS 24-May-14
    Sunrise .MAISON 24-May-14
    Sunrise .PROPERTIES 24-May-14
    Sunrise .TIENDA 24-May-14
    Landrush .REVIEWS 26-May-14
    Landrush .FUTBOL 26-May-14
    Landrush .SOCIAL 26-May-14
    Sunrise .WEBCAM 30-May-14
    Sunrise .TRADE 30-May-14
    Sunrise .BID 30-May-14
    Sunrise .PRODUCTIONS 31-May-14
    Sunrise .EVENTS 31-May-14
    Sunrise .PARTNERS 31-May-14
    Sunrise .DATING 31-May-14

     

    New gTLDs Delegated

    Twenty further new gTLDs from ICANN’s New gTLD Program have been delegated over the past week, taking the total to 224:

    Date String Registry
    11-Apr-14 .PICTURES Foggy Sky, LLC (Donuts)
    11-Apr-14 .UNIVERSITY Little Station, LLC (Donuts)
    11-Apr-14 .GAL Asociación puntoGAL
    11-Apr-14 .ASSOCIATES Baxter Hill, LLC (Donuts)
    11-Apr-14 .REISEN New Cypress, LLC (Donuts)
    11-Apr-14 .MEDIA Grand Glen, LLC (Donuts)
    11-Apr-14 .CAREER dotCareer LLC
    11-Apr-14 .TOWN Koko Moon, LLC (Donuts)
    11-Apr-14 .TOYS Pioneer Orchard, LLC (Donuts)
    11-Apr-14 .LEASE Victor Trail, LLC (Donuts)
    11-Apr-14 .SERVICES Fox Castle, LLC (Donuts)
    11-Apr-14 .ENGINEERING Romeo Canyon (Donuts)
    11-Apr-14 .GRIPE Com Sunset, LLC (Donuts)
    11-Apr-14 .EUS Puntueus Fundazioa
    11-Apr-14 .CAPITAL Delta Mill, LLC (Donuts)
    10-Apr-14 .DESI Desi Networks, LLC
    10-Apr-14 .FEEDBACK Top Level Spectrum, Inc.
    10-Apr-14 .COLLEGE XYZ.COM, LLC
    10-Apr-14 .ROCKS Ruby Moon, LLC (Donuts)
    10-Apr-14 .网址 (.xn--ses554g) – Chinese for “network address” Hu Yi Global Information Resources (Holding) Company Hong Kong Limited

     

    New gTLDs Signed

    The following new gTLD Registry operators have entered into a Registry Agreement with ICANN this week, under which they will operate their new gTLDs:

    New gTLD Registry Operator Date Contract Signed with ICANN
    .DIRECT Half Trail, LLC (Donuts) 10-Apr-14
    .LOTTO Afilias Limited 10-Apr-14
    .TOSHIBA TOSHIBA Corporation 10-Apr-14
    .YANDEX YANDEX, LLC 10-Apr-14

    So far, a total of 382 Registry Agreements have been signed. The full list of Registry Agreements can be viewed at: http://www.icann.org/en/about/agreements/registries.

     

    If you have any questions related to new gTLDs, please contact your local Corsearch Account Manager, or email us at newgtlds@wolterskluwer.com.

    If you are interested in submitting trademarks to the Trademark Clearinghouse, please contact us at tmclearinghouse@wolterskluwer.com for assistance with the submission process.