Automaker Nissan’s effort to trademark the name of its concept car, the “Eau Rouge,” has caused some consternation on the auto racing circuit. “Eau Rouge” happens to be the name of one of Formula One racing’s most famous turns at Belgium’s Spa-Francorchamps circuit.
Nissan’s U.S. trademark application in International Class 12 (automobiles) will be published for opposition on November 4 and media reports say that the Belgian racetrack will contest it. Pierre-Alain Thibaut, director of the Spa-Francorchamps circuit, told Bloomberg: “It’s like they want to steal the brand from the circuit … We consider it exactly the opposite of fair play.” Spa-Francorchamps owns the European Union trademark for the Eau Rouge name.
The Eau Rouge (or Red Water) is an Infiniti Q50 prototype that Nissan is still testing before it decides whether to actually put the car into production. Automobile Magazine, which called the car “quite the Frankenstein,” quoted Nissan’s vice president of vehicle design and development as saying, “There are still many questions about the business case.” Infiniti’s President Johan de Nysschen told Motor Trend that the price of the car could reach $100,000.
Take a listen to what a 560bhp engine sounds like: