Diageo has won a trademark lawsuit filed against Texas-based Mexcor over the Crown Royal whisky brand. The dispute between the two companies began last year when the UK-based drinks maker filed a commercial slander suit against Mexcor for creating “disparaging” ads that referred to a product that looked like Crown Royal as “that poison.”
Then in March 2014, Diageo filed a trademark infringement and unfair competitive practices suit claiming that Mexcor’s Crown Club whisky, sold in bags that resemble the Crown Royal bags for which Diageo owns the trademark, was causing “rampant” customer confusion. Mexcor’s whisky is sold under the names of various U.S. states, including Texas Crown Club and South Carolina Crown Club.
The U.S. District Court of for the Southern District of Texas ruling ordered Mexcor to change the name and packaging of its whisky and to pay unspecified damages to Diageo.Nicole D’Amato, director and senior counsel for intellectual property at Diageo North America said: “We are pleased that the jury agreed with us that Mexcor has been confusing our consumers and diluting the strength of our Crown Royal brand, and that they will now have to change their name and packaging.”
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