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Inspiro ist weit mehr als nur ein Online-Recherchesystem. Es ist ein Suchmanagement-Tool, mit dem Sie Recherchen durchführen und all Ihre Suchen verwalten, verfolgen, mit anderen teilen und outsourcen können.

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Testimonials

Global Beverage Company

 "Avantiq’s quote is very reasonable. We have trust in Avantiq…”

New Zealand Law Firm

“Thank you for the very prompt supply of report. As always Avantiq delivers!”

Australian Law Firm

“We are tracking well and due to complete the searches early. It has really helped that you have been able to complete the searches one day earlier than anticipated.”

“Many thanks once again for your high level of service on such short notice.”

“I love the Avantiq reporting, it really is very clear and accessible.”

Multinational Pharmaceutical Company

“Both I and the pharma team are looking very much forward to another year of our successful cooperation.”

“I do look forward to a continued good collaboration in the coming year.”

Large Food Company

"I also thank you for your dedicated support to our company during 2011 and look forward to a fructuous collaboration in 2012."

"Comme d'habitude je suis impressionnée par votre rapidité!"

 

UK Law Firm

“Many thanks—brilliant work as always.”

 

“Thanks—I am now used to your super efficiency”

 

“...thank you so much for pulling all the stops on this one.”

Swiss law firm

“Wow that’s great! Thanks for the fast turnaround.”

Multinational pharmaceutical company

“Thank you for the latest reports. I wish I could
evaluate them as promptly as you are delivering...”

 

“Great turnaround. Thanks and best regards.”

 

“We look forward to another good and fruitful

collaboration next year.”

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  • Content Ownership Is a Major Issue Behind Big Brands’ Shift Away From FacebookTue, 09/30/2014 - 19:30

    The issue of content and data ownership is pushing brands away from Facebook and on to their own microsites and other social media channels, writes Adweek. You may have noticed that some companies are posting less original content on Facebook, while featuring more reposted content from other social media sites.

    Brands have already seen a decline in audience reach on Facebook over the past 12+ months and now they’re looking for channels where they have more control over their content and data. “Brands don’t own what happens on Facebook, and as organic reach has been absolutely eviscerated, they remain aware of that,” said Forrester analyst Nate Elliott, who noted that marketers have been telling him they no longer see Facebook as a viable marketing channel.

    Maura Tuohy, social media director at Eleven Inc. told Digiday: “…we do think Facebook’s move over the past few years toward reducing organic reach (as well as their hesitancy to share data) has caused agencies and brands to further diversify their social platform strategy.”

    Some companies are using Facebook to drive consumers to their own fully owned and operated microsites, while others are shifting emphasis to other social media channels. EA Sports, for example, created a microsite called the Giferator, where visitors can customize shareable GIFs, to promote its Madden NFL 15 video game. The company used Facebook to drive traffic to the Giferator. Earlier this year Revolve Clothing began encouraging customers to take photos of themselves wearing Revolve merchandise and then posting it on Twitter and Instagram with the hashtag “REVOLVEme.” Since February, Revolve has accumulated more than 60 million impressions of the #REVOLVEme hashtag.

    Encouraging customer interactivity and harnessing customer-generated content are top priorities for social media marketers and “renting” space on Facebook means less control of both content and the look and feel of a brand. Brooks Thomas, AT&T’s director of digital and social media, summed up the situation in Adweek: “By and large, I view owned spaces as the farm and rented spaces as the market where you sell the crops—you can personalize your stall, but you can’t design the market.”

    How are your social media plans changing for 2015?

  • Cartier Attempting to Block Websites In Trademark Infringement CaseMon, 09/29/2014 - 14:54

    Luxury retailer Cartier is seeking an injunction in the U.K. High Court of Justice against Internet service providers (ISPs) it claims are infringing on the company’s trademarked logos in counterfeit sales activity. It’s been reported that this is the first case where a company has demanded that websites be blocked over the use of trademarks, rather than over copyright infringements.

    The complaint names Britain’s largest ISPs, including BSkyB, BT, EE, TalkTalk, and VirginMedia, who issued a joint statement acknowledging that Cartier’s claim raises “important and untested legal issues including whether ISPs should be ordered to block websites which sell trademark infringing goods.” The statement went on to say: “We think that it’s right for this question to be subjected to the scrutiny of the courts.”

    The justice hearing the case has requested more information about the effect of injunctions on Internet users. The U.K-based Open Rights Group (ORG) has raised concerns about free speech and the long-term implications of trademark blocking. An attorney for ORG said: “A whole website could be blocked just because of the activities of a few sellers. Or a rights holder may threaten to apply for an injunction on the pretext of an alleged infringement when all that is happening is unwelcome consumer criticism or parody.”

    According to The Drum, legal counsel for the ISPs has rejected the notion of blocking access to websites, citing the fact that there are other legal remedies that Cartier can use to pursue counterfeiters.

    A spokesperson for Cartier’s parent company, Richemont, gave Wigs And Gowns the following statement: “This action is about protecting Richemont’s Maisons and its customers from the sale of counterfeit goods online through the most efficient means, it is not about restricting freedom of speech or legitimate activity. . . Richemont’s ultimate desire is to work with other responsible intermediaries, as it has done so in the past, to promote a secure, stable and trusted Internet and to stop the sale of illegal counterfeit goods online through the most efficient means.”

    What do you think the outcome of this case will be?

  • Most Googled Brand Name List Has a Few SurprisesThu, 09/25/2014 - 17:05

    You might not be surprised that the most Googled brand name in Kentucky is KFC, but could you ever have anticipated that the most Googled brand in New Jersey is … wait for it … Hellman’s Mayonnaise?

    Some regional connections in the Most Googled List make perfect sense: Disney is tops in Florida (thanks to Walt Disney World) and Ford heads the list in Michigan (the company’s home). Also, two states bordering Mexico were connected to brands of tequila (Arizona: Jose Cuervo and New Mexico: Patrón).

    But some states where you’d think there would be obvious brand connections came up with seemingly random Google brand searches, like New York with Johnnie Walker. In the words of the New York Post: “People living in the Empire State don’t waste their time using Google to learn about Apple, Ford or Nike — they’re too busy searching for booze.”

    Direct Capital compiled the list of top brands by U.S. state by using keyword search popularity from Google Trends.

    Second place rankings featured more alcoholic beverages: Tennessee’s #2 was Jack Daniels, Jose Cuervo moved northeast to be Delaware’s #2, while beers reigned in Wyoming (Budweiser), Iowa (Busch Light), and Wisconsin (Miller Lite).

    All that beer drinking was followed by a lot of snack food in the third place rankings: Pringles (Kansas), Doritos (Nebraska), and Dunkin’ Donuts (Rhode Island). While one lone luxury brand stands out in the third-place rankings—Gucci, in Georgia.

    Which ranking surprised you the most?